In today’s digital landscape, video marketing has emerged as a powerful tool that you can’t ignore. It presents an opportunity for small and medium-sized enterprises (SMEs) in Perth to engage with their audience, capture attention and drive significant growth. Let’s talk about the best practices of video marketing for SMEs in Perth and how they can capitalise on video marketing.
Understanding your audience is key
The foundation of any successful marketing strategy is a thorough understanding of the target audience. SMEs in Perth need to identify their audience’s preferences, needs, and behaviours to create videos that resonate with them. In-depth market research can help businesses gain these insights, leading to the creation of compelling video content that hits the bullseye.
Embracing the Perth spirit with localised video content
Perth offers ample opportunity for SMEs to create locally inspired video content. Think about what’s going on around Freo. How many trucks got caught in the Bayswater Bridge? (They’ve replaced it now). What’s the quirky suburb near you up to? By incorporating local themes and landmarks, businesses can make their content more relatable to their audience while also promoting the best aspects of the city. This approach not only strengthens the connection with the audience but also positions the brand as a proud member of the Perth community.
Quality is king in video production
In the era of high-definition displays and advanced mobile devices, businesses need to ensure that their video content stands out in terms of quality. Years of improvements and change mean that even the standard for amateur video content on YouTube is high. These days, some YouTube content even rivals TV.
Investing in professional equipment and editing software can significantly improve the overall quality of videos. Moreover, partnering with local production houses or freelancers can help businesses leverage their expertise to create visually stunning content.
Enhance visibility by optimising videos for search engines
To maximise the impact of video marketing efforts, SMEs in Perth must focus on optimising their content for search engines. This includes incorporating relevant keywords like “plumbing Perth” or “coffee Cottesloe” in video titles, descriptions, and tags, as well as utilising closed captions and transcripts to improve accessibility. By following these best practices, businesses can increase their chances of appearing in search results and reaching a wider audience.
Leveraging your most powerful distribution channel: Social media
Social media platforms like Facebook, Instagram, and YouTube are essential channels for distributing video content. These platforms not only have a vast user base but also offer various tools to enhance the visibility of video content. SMEs conducting marketing in Perth can make the best use of these channels by creating platform-specific content, leveraging influencer partnerships, and promoting their videos through targeted ads.
Careful chasing the trends
Staying up to date on the latest trends and internet fads is important. Timely content is critical to capturing attention, but never let it get in the way of creating genuine marketing content that shows your audience what you’re really about.
Embracing Video Marketing for Success
Video marketing presents a unique opportunity for SMEs in Perth to showcase their products, services, and brand values in an engaging format. By following the tips outlined in this article, businesses can leverage video marketing to connect with their audience on a deeper level, drive growth, and stay ahead of the competition. Still reading? Not anymore – it’s time to “hit record” and get marketing.
For advice that’s more than marketing, contact 3BY2, Perth’s marketing-savvy pros.