Hiring an internal marketing coordinator used to be the default move for Perth businesses. We’re here to tell you that this model just doesn’t stack up. One person, one salary, zero ROI. Perth business owners don’t want another Canva cowboy or to be told: ‘let’s circle back’ for the 50th time this week. They want marketing that’s sharp and accountable.
Perth business owners are weighing up their SME marketing staffing options in Perth – from hiring in-house to outsourcing the lot. The real goal? Getting marketing off their plate and into expert hands and with more follow-through.
1. One human can’t wear five hats (and look good in all of them at once)
Let’s call it. No matter how talented they are, hiring a marketing coordinator in Perth isn’t going to run your full engine. Strategy, socials, design, data, content – that’s five jobs. And most of the time, you’re hiring someone who’s had two years’ experience and a LinkedIn course in Meta Ads.
You’re expecting one person to:
- Build your strategy
- Execute campaigns
- Analyse performance
- Fix your website
This is why smart businesses are shifting from the idea of “one marketer who does everything” to “a full-service marketing function that actually delivers.”
2. Hiring’s a headache – and not a quick one
Marketing recruitment in Perth is a circus. The market’s flooded with juniors, the seniors want $120K+, and the agencies pushing resumes don’t know the difference between a strategist and a scheduler.
So instead of finding someone who can hit the ground running, you’re stuck:
- Reviewing resumes that look great until they’re hired
- Running interviews that go nowhere
- Paying a 15% recruitment fee to hear “they ghosted us”
Then there’s onboarding, upskilling, managing, retaining… it’s a full-time job, and it’s not even the one you need done.
3BY2 clients skip this. They get a team that already knows what they’re doing, plugs in fast, and starts producing from week one.
3. Internal hires cost more than they’re worth
Everyone thinks hiring in-house is cheaper – until they do the maths.
Here’s what that “$80K hire” actually costs you:
- Base salary + super + leave + overheads
- Tools (CRM, scheduling, analytics, design)
- Ongoing training or outsourced help to fill their gaps
- Your time managing someone who still can’t do it all
With outsourced managed marketing, you pay one monthly fee and get a bench of specialists (content, strategy, design, digital) – already trained, already effective.
4. There’s no strategy, just scrambling
A junior hire will do what you ask. That doesn’t mean they know what to do. And that’s the problem. Too many businesses end up with reactive marketing: posting because it’s Tuesday, sending emails because it’s been a while, boosting posts and hoping for clicks.
That’s not a marketing strategy.
3BY2 flips it. Strategy comes first. We build from business goals. Then we execute, optimise, and report back.
5. SMEs want marketing handled, not added to their to-do list
You didn’t hire a marketing person to write copy at 9pm or explain your value prop over and over again. You wanted marketing off your plate.
Outsourcing to a team like 3BY2 means you:
- Get proactive operators who think and act ahead
- Stop chasing people to do their job
- Start seeing work that makes business sense
That’s why a ‘Perth marketing hire vs outsource’ conversation is becoming less of a question and more of a reframe. Smart SMEs don’t want a body in a seat. They want results they can actually see.
What’s the smarter move?
If you’re tossing up whether to hire or outsource, ask yourself:
- Can one person really do it all?
- Are we getting ROI from our current setup?
- Could that salary work harder with a crew who already knows what to do?
Because the truth is, most internal marketing roles end up being expensive experiments. 3BY2 exists to solve that. One team, one strategy, actual follow-through.
That’s more than marketing.
Ready to cut through the marketing noise?
