Search engines use complex algorithms to determine which websites and pages should appear at the top of their search results. These algorithms take into account a variety of factors, including the content on your website, the structure of your website, and the number and quality of external links pointing to your website.
SEO involves making changes to your website and content to improve its relevance and authority in the eyes of search engines. This can include optimising your website’s code and structure, using relevant keywords in your content, and building high-quality links from other websites.
There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO involves optimising the content and structure of your website to make it more attractive to search engines. This can include things like optimising your page titles and meta descriptions, using header tags to organise your content, and ensuring that your website is mobile-friendly.
Off-page SEO, on the other hand, involves building links from other websites to your own. This can include things like guest blogging, creating high-quality content that others will want to link to, and engaging with other websites and online communities to build relationships and gain exposure.
Ultimately, the goal of SEO is to increase your website’s visibility and attract more traffic. By optimising your website and content for search engines, you can reach a larger audience and generate more leads, sales, and conversions. Whether you’re a small business owner, a content creator, or a marketer, SEO is an essential tool for success in the digital age.
What we recommend before making an investment in SEO is to determine:
- Do you need a push or pull marketing strategy (how do your clients find you)
- What timeline and budget do you have before you need to start generating revenue from SERPs?
- What is the competition like in the keywords you want to rank for?
