We imagine being in their shoes. We ask ourselves, “What are they thinking? Are they feeling like you’ve answered their questions? Do they know the technical specs about your products? Do they feel like they’ve made the right choice by picking your business?”

Each of these thoughts and feelings fit into the customer’s experience with a brand – something marketers call the Customer Journey. By plotting each stage of this journey (from not knowing you or what you sell to being a loyal customer), we create a map that outlines exactly how, when and what you should be doing to communicate with your customers.

We call each of these opportunities a Moment of Truth – a key interaction with a brand that influences a customer’s opinion.

If you’re reading this, you’re probably discovering 3BY2 for the first time. You’re taking part in one of our moments of truth.

Want to know what your moments of truth are?