Google Ads offers a variety of campaign formats to suit different business needs. Whether you want to drive traffic to your website, increase brand awareness, or promote your mobile app, there’s a campaign format that can help you achieve your goals. By understanding the different types of campaigns and their benefits, small business owners can make informed decisions about which campaign format is best for their business. This blog will outline the main types of Google Ads, as well as how to choose the right one for your business.

Types of Google Ads:

Google Ads offers a wide range of campaign formats to suit various business goals and budgets. Here are the main types of Google Ads campaigns:

• Search Ads: These are the most common type of Google Ads campaign. They appear at the top or bottom of Google search results pages, and they are triggered by keywords that users enter into the search bar.
• Display Ads: These are image or video ads that appear on websites that are part of Google’s ad network. They can be targeted based on demographics, interests, or website content.
• Video Ads: These are ads that appear before, during, or after YouTube videos. They can be skippable or non-skippable, and they can be targeted based on demographics or interests.
• Shopping Ads: These are ads that appear at the top of Google search results pages when users search for products. They display a product image, price, and other information.
• App Ads: These are ads that promote mobile apps on Google search results pages, YouTube, and Google Play.

Which Ads should you use?

Choosing the right Google Ads campaign format depends on a variety of factors, such as business goals, target audience, and budget. Here are some recommendations for small business owners:

• Search Ads: If you want to drive traffic to your website and target people who are actively searching for your product or service, search ads are a good option. They are also cost-effective considering you only pay when someone clicks on your ad.
• Display Ads: If you want to increase brand awareness and reach a wider audience, display ads are a good option. They can be targeted based on demographics, interests, or website content, which can help you reach your ideal customers.
• Video Ads: If you want to showcase your product or service in a visually engaging way, video ads are a good option. They can be effective for building brand awareness and driving sales.
• Shopping Ads: If you sell products online, shopping ads are a must. They can help you reach people who are actively searching for products like yours and can drive sales.
• App Ads: If you have a mobile app and want to promote it to a wider audience, app ads can be effective. They can be targeted based on demographics or interests, and they can help you reach people who are likely to download your app.

Google Ads is one of the most popular advertising platforms used by businesses today, and it offers a variety of ad formats to suit different business needs. With the right strategy, Google Ads can be an effective tool for growing your business online.

At 3BY2, we offer marketing solutions across the entire customer journey. We put marketing at the heart of your business strategy, ensuring every interaction in your organisation aligns with your brand promise. As part of our service offering, we are able to develop and execute effective Google Ads campaigns that deliver genuine return on investment.