Marketing is crucial for any business, especially in the hospitality industry. Whether you own a hotel, restaurant, or resort, marketing can help you attract new customers and retain existing ones. However, not all hospitality businesses have the expertise or resources to handle marketing campaigns effectively. That’s where marketing agencies come in.

Finding the right marketing agency for your hospitality venue can be a daunting task, but it doesn’t have to be. Here are some tips to help you find the right marketing agency for your business.

1. Identify Your Marketing Needs
   Before you start looking for a marketing agency, understand what it is that you want to achieve through marketing. Do you want to increase your online presence, improve customer engagement, or increase sales? Once you have a clear idea of your marketing needs, it will be easier to find an agency that can help you achieve your goals.
2. Look for Industry-Specific Experience.
   The hospitality industry has unique marketing needs, and not all agencies have experience in this sector. Look for agencies that have experience working with hospitality venues, as they will have a better understanding of the industry and its challenges. They will also be better equipped to develop marketing strategies that resonate with your target audience.
3. Check their Portfolio
   When considering a marketing agency, it’s important to check their portfolio. Look at the campaigns they have run for other hospitality venues and see if they align with your goals. Check their social media presence and website to see if they have a good grasp of digital marketing.
4. Consider their Team
   The team at a marketing agency is just as important as the agency itself. When you meet with the agency, ask to meet the team who will be working on your account. Make sure they have the necessary skills and experience to handle your marketing needs. Also, ensure that the team members you meet will be working on your account. Some agencies will put their best team members on the pitch, but assign the work to junior staff members once the work is won.
5. Ask for Referrals and Reviews
   Word-of-mouth is a powerful marketing tool, and it’s no different when it comes to choosing a marketing agency. Ask your colleagues or other businesses in the hospitality industry if they can recommend a marketing agency. You can also check online reviews and ratings to get an idea of the agency’s reputation.
6. Discuss the Budget
   Marketing agencies have different pricing models, and it’s important to find an agency that fits your budget. Discuss your marketing needs and budget with the agency and see if they can offer a customized package that suits your needs. Don’t be tempted to go with the cheapest option as it may not provide the level of service you need.

In conclusion, finding the right marketing agency for your hospitality business requires careful consideration. By identifying your marketing needs, checking their portfolio and team, and discussing the budget, you can find an agency that can help you achieve your marketing goals and take your business to the next level. At 3BY2 we pride ourselves on being genuine, we don’t pretend to be something we’re not. We care about the things that matter to you, not the things that matter to us. We challenge those who compromise our values and honour our commitments.

Contact us today for advice on marketing your hospitality-based business.