The 3 soft skills you should look out for in a winning outsourced marketing partner

Technical skills such as analytical thinking, technological proficiency and project management skills are pertinent to the success of a managed marketing services company in Perth. These technical skills however, need to be matched with several soft skills that will underpin an agency’s professional abilities with a strong foundation based on principles such as effective communication and creative thinking.

If you’re looking for a B2B marketing services provider, these are 3 of the soft skills we’ve identified as being key to the success of any marketing firm:

Emotional intelligence

A lot of emphasis is placed on the intelligence quotient (IQ) of marketers, but EQ, or emotional intelligence is key to aspects such as team and client relations. Without a degree of emotional intelligence, even the smartest marketers will fall short of being able to negotiate deals, communicate boundaries and accept feedback as a constructive way to improve.

You can gauge how much a managed marketing services company has invested into their team’s emotional intelligence by interacting with key individuals that are not part of the C-suite. Ultimately, these are the individuals who cultivate the company’s culture, enhance the client experience and hold teams on the ground together when challenges arise. When choosing a marketing partner, look out for cues that signal that a company’s team members are in tune with their emotions and have empathy for others. This will go a long way in helping you partner with a company that understand the inherently “human” nature of business.

Time management

According to a study conducted by Deloitte, which surveyed 450 business managers operating in West Sydney, time management is one of the most important soft skills that businesses look out for in potential candidates. In the world of marketing, time management is crucial.

Meeting a deadline can make the difference between whether a campaign is successful or not, so being able to set time-sensitive goals and ensure that they are met is a sought-after skill in many B2B marketing services companies in Perth. When you’re looking for the right marketing partner, be sure to ask about which principles their account managers follow with regards to managing the time of creatives, developers and other key individuals. This will give you an indication of how they divide their working days in order to accommodate the needs of their clients.

Negotiation

The art of negotiation is something that very few individuals master, but being persuasive as well as a good listener and being able to reach compromises is one of the most critical skills a marketer can have.

As part of the process of choosing an outsourced marketing service provider in Perth, you’ll have the opportunity to discuss rates and packages that suit your business’s needs. This process will give you a good idea on whether the agency you choose is able to find a middle-ground and is willing to meet you halfway in the interests of building a relationship that will last for the long haul.

We have worked hard to ensure that our technical strengths are bolstered by our incredible collective set of soft skills. If you’re looking for managed marketing services in Perth that fit the bill, look no further. Connect with us today – our friendly team is standing by to assist you.