Bourkes has been a trusted name in Perth real estate for over 35 years. Bourkes had the reputation, the team, and the results to back it. But their marketing function was patched together from internal skill sets. A bit of social media here. Some design skills there. What they lacked was a cohesive strategy and someone to drive it forward with intent. This didn’t just need a few new tools added to the mix. They needed direction. Confidence. And a marketing partner who could help them raise the bar, not just hit it.
That’s when 3BY2 stepped in – not to take over, but to plug in, shift the perspective, and deliver a strategy aligned with what Bourkes really stands for.
Bourkes weren’t looking for just another digital marketing agency. They needed a full-scale marketing function that could plug in properly, work side-by-side with their team, and drive the kind of thinking that influences real business decisions.
We rolled in with the full 3BY2 crew. Strategy, creative, digital, automation, comms – all plugged in and ready to go. It was all anchored by a delivery manager who quickly became an extension of their team. Weekly WIPs created consistency and trust. The team had visibility, clarity, and a single point of contact who could rally the right expertise at the right time.
They weren’t briefing an agency, they were working with a crew who knew the brand as well as they did.
Our first step? Fix the fundamentals.
The website was more of a digital ghost than a growth tool. It looked outdated, wasn’t mobile-friendly, and didn’t reflect Bourkes’ current capabilities. We designed and delivered a high-performing, intuitive site that supports both property management and sales functions. And this time, it actually converts leads.
Their brand messaging also lacked focus. There was no consistency between platforms. So, we started with a full brand audit, built out a messaging framework, and developed a strategic roadmap aligned with their vision: delivering the best experience in real estate.
Once that line was nailed, everything else lifted. Service delivery. Team culture. Client engagement. That message didn’t just live on their website. It raised the bar across the board – from how agents answer the phone to how landlords are onboarded.
Before we stepped in, Bourkes’ brand messaging was all over the place. It was vague, safe, and didn’t mean much outside the boardroom. So we tightened it to stay consistent across all platforms. We landed on a mission statement that actually felt like something they could stand behind: delivering the best experience in real estate.
This wasn’t just a line for their website. It became the new standard. It raised the bar on how the team answered phones, handled handovers, and thought about the service they deliver every day.
And once it clicked? The whole business started moving sharper. Clients noticed. Competitors noticed. And Bourkes showed up like they meant it.
Before 3BY2, Bourkes’ internal marketing setup relied on reactive tasks and good intentions. A few good people doing their best, but without the time or skillsets to step back and bring it all together properly.
Now? Their marketing has a rhythm. A structure. A strategy that pulls its weight. Automation frees up time, systems provide visibility, and the business gets to focus on what it does best: delivering value to buyers, sellers, and landlords.
Since 3BY2 took the reins, Bourkes didn’t just look better. They showed up stronger and developed more consistency across the board.
And while they weren’t chasing praise, it didn’t go unnoticed. Clients started engaging differently. Leads started showing up warmer. The conversations sounded a little more like “I’ve heard good things” and a lot less like “Who are you again?”
We’re not in the business of promising overnight results. That’s not real marketing. And if someone tells you otherwise, they’re probably just trying to win you over with useless vanity stats that don’t make a real difference. That’s not the 3BY2 way. We build brands with clarity and consistency, using real insights that actually move the needle. Once Bourkes’ brand messaging landed, the pieces started slowly coming together. Their marketing is now backing their work and pulling its weight.
We won’t give all our secrets away. But just know it’s working.
We didn’t just help Bourkes create a better website or fix their socials. We embedded into their business, cut through the noise and helped them own their space in a crowded market.
They’ve gone from working around marketing to working with it. From outdated assets to a brand that backs their reputation. From sporadic tactics to a strategy that scales.
And when people ask about their marketing? Bourkes doesn’t hesitate to share who’s behind it.
That’s not just marketing. That’s more than marketing.
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