Before 3BY2 came on board, Fireshield were doing what most operationally heavy businesses do – keeping their marketing in-house and minimal. Fire safety compliance? Nailed. Marketing that truly reflected their expertise and ambition? Not so much.
They had a strong foundation. Perth-based. Privately owned. A proven track record delivering integrated fire safety services across a range of industries. But their brand wasn’t showing up in the market the way their people did on site – as experts, problem-solvers, and trusted safety partners. There was no clear digital presence, no structured plan, and no way to show potential customers why Fireshield was different.
That’s where we came in.
From day one, it was clear Fireshield wasn’t looking for a surface-level solution. They didn’t want just a website or just some Google Ads. What they needed was a true marketing partner – one that could align with their operations, understand their industry, and help them go beyond “ticking the box” on compliance.
Our recommendation was a full managed marketing service that went beyond digital to support their bigger business goals.
The first step? You guessed it – a strategic marketing roadmap. Not just pretty diagrams, but a clear breakdown of:
The Fireshield brand wasn’t broken. But it wasn’t working hard enough either. We knew their visual identity needed tightening to reflect the quality of their work, and their messaging needed to carry more weight. Fire safety isn’t just about ticking a boxes. It’s about trust, professionalism, and consistency – and that’s exactly what Fireshield delivers, day in and day out.
We helped refine their brand to position them as the go-to provider for preventative fire services in Western Australia – clear, confident, and proactive. And then we made sure that story carried across everything: their website, socials, proposals, collateral and more.
The result? They didn’t just look like a market leader. They started being treated like one.
One of the things Fireshield values the most is the way we work together.
This isn’t a ‘submit a ticket and wait’ kind of deal. It’s a real partnership. Ideas bounce back and forth. Problem-solving is part of the everyday rhythm. And our strategy is always a few steps ahead of them.
From early brainstorming to rolling out campaigns, we stayed connected to their team and tuned in to their industry. That meant we could proactively pitch ideas, test new tools, and help Fireshield seize opportunities before they even hit the radar.
Like many service-led businesses, Fireshield’s team wears a lot of hats. And manually managing client communication or lead follow-up was costing them time they didn’t have.
We rolled out marketing automation that put them back in the driver’s seat without adding more admin. From lead tracking to real-time customer journeys, we built processes that ran in the background, making it easier for Fireshield to show up professionally without lifting a finger.
And the best part? They now have the visibility and reporting they need to track what’s working and where to go next.
The shift was immediate. More inbound enquiries. More brand recognition. A bigger presence across the sectors they serve. With a clearer voice in the market and a more consistent digital presence, Fireshield was no longer just another provider. They were a standout.
Marketing, once an afterthought, became a key part of their business strategy, not just supporting their one-year and three-year plans, but enabling them.
The rebrand gave them confidence. The marketing gave them structure. And the visibility gave them results.
Fireshield is no longer the quiet achiever in the fire services space. They’re the name people think of and trust when they want compliance handled by someone who gets it.
We’re proud to be their partner in growth, their sounding board, and their strategy engine. Their transformation is ongoing, and their growth is just getting started.
Now that’s more than marketing.
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