Before 3BY2 stepped in, Hearth House Mandurah had the reputation, the experience, and the expertise. But when it came to their marketing? It wasn’t exactly breaking a sweat.
The challenge was clear: Hearth House Mandurah was seen as a retail shopfront rather than experts in heating and cooling solutions. Customers knew them, but they didn’t necessarily understand the full scope of their expertise. Hearth House Mandurah was stuck in a seasonal identity crisis. They were either seen as the cooling or the heating specialists, never both. The real issue? Customers weren’t returning.
That wasn’t going to cut it. That’s where 3BY2 came in.
Before jumping into execution, we did what we do best. We took a step back and got the strategy right.
Our first move? Refining their brand messaging framework. Hearth House Mandurah wasn’t just heating experts. They weren’t just cooling experts. They were both. But their brand wasn’t telling that story. We built a messaging framework that made one thing clear: they were the year-round solution.
Next, we tackled audience perception. We built landing pages that showcased their high-quality custom installations, proving to potential customers that Hearth House Mandurah wasn’t just about selling products, they were about delivering year-round solutions.
And because credibility matters, we put their expertise front and centre. We created content that educates and engages. We edited, scheduled, and managed reel content for social media to position Mark Davis (the owner) as a trusted voice in the industry. This wasn’t just about visibility. It was about positioning Hearth House Mandurah as the leader in their community.
Hearth House’s marketing needed to do more than just shift with the seasons, it had to connect them. Customers who came for cooling in summer needed to see Hearthouse as their winter solution too, and vice versa. We made sure their marketing worked harder, keeping them front and centre all year round, reinforcing that Hearth House Mandurah was the only name they needed for home comfort, no matter the season.
This meant creating dynamic content shifts to ensure the right products were being pushed at the right time. We launched paid campaigns that adjusted the focus based on seasonal demand, ensuring that every dollar spent was effective.
With 3BY2 in their corner, their marketing moved at the speed of their business. No wasted ad spend. No irrelevant tactics that just don’t work. Just smart, data-driven marketing that worked.
Marketing isn’t just about getting noticed, it’s about making sure there’s no better option. Hearth House Mandurah has cemented themselves as the go-to experts, and now the industry sees it too. Their brand reach has grown, their online presence actually drives engagement, and their marketing now works as hard as they do. Most importantly, their strategy adapts to the seasons, keeping them in front of the right customers all year long.
And the best part? They’re just getting started. With a solid strategy in place and a brand presence that finally reflects their expertise, Hearth House Mandurah is set for long-term, scalable growth.
That’s not just marketing. That’s 3BY2.
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