Managed Marketing Service provider, 3BY2, and peak sport industry body, SportWest, have announced their partnership extension until 2026.
SportWest is an industry body representing over 5,500 sporting clubs around Western Australia, delivering valuable resources, advisory networks and industry-relevant projects, contributing to overall success and community-building within WA sport.
SportWest’s community-driven approach appeals to 3BY2’s mission to help small and medium businesses create, engage and succeed in communities of their own by using logic to navigate the marketing landscape. SportWest and 3BY2’s shared commitment to community-driven goals and passion for sport makes this partnership a natural fit.
SportWest’s Member & Partnerships Manager, Matt Bamford, commented on 3BY2’s suitability for SportWest’s marketing objectives, “With their expertise combined with a deep connection and understanding of sport in the WA community, we’re thrilled to team up with Mel Strutt and the team at 3BY2 for at least the next two years.”
Mel Strutt has been embedded in Perth’s marketing community throughout her professional career, but her first love has always been sport. “Given the integral role sport plays in the lives of West Australians every day, we’re excited at the opportunity to continue supporting SportWest in the years ahead to build on its communications for its members and the sport-loving people in this state.”
3BY2 will continue to support SportWest with ongoing access to the category-leading marketing automation tool ActiveCampaign. ensuring that SportWest can continue to effectively and efficiently engage with its members (new and old) with ongoing technical and strategic support when needed.
In addition, 3BY2’s 3VNT event platform will continue to manage SportWest’s organisational events throughout the year, including its flagship annual event – the WA Sport Awards.
3BY2 looks forward to the continued opportunity to support SportWest’s community through marketing technology.
About 3BY2
3BY2 is Perth’s bullshit-free marketing agency, helping business owners navigate the digital marketing smoke and mirrors that have plagued our industry for decades. We exist to challenge what strategic marketing really means for Australian SMEs and redefine how it’s delivered – prioritising the stuff that matters, rather than meaningless vanity stats. Starting with strategy and executing with proactivity, care and skill, 3BY2 delivers marketing that creates the best marketing experience for business owners.
3BY2’s approach complements a business’ existing marketing function. With a focus on ROI from the start, the 3BY2 Managed Marketing Service does away with uncoordinated and ad-hoc tactics, delivering real results to support business outcomes beyond just digital.
Media Contact: letschat@3by2.com.au
Name: Mel Strutt
Role: Managing Director