Advice on how to choose a marketing agency for a company that sells IT goods and services

Companies in the IT sector have come a long way since the early 2000s. IT is in fact one of the most rapidly evolving sectors due to the acceleration of digital innovation and the entry of a number of new, disruptive players into the industry.

For this reason, you’re looking for nothing short of dynamism when you choose a marketing and advertising agency in Perth that can market your IT product or service effectively and cost-efficiently.

Here are the two most important aspects to look out for when choosing a marketing agency for an IT company.

Adaptability

The IT sector, particularly in Australia is experiencing an unprecedented boom, accelerated in part by the advent of COVID19 and the proliferation of the remote working trend that it catalysed.

There is therefore massive opportunity for growth in this sector, particularly given that the development of Greater Springfield, Australia’s largest ‘masterplanned’ city is well underway. The entry of new role-players into the sector has accelerated the speed at which the sector is evolving. If you consider the level of innovation that big brands like Apple and Google have had to invest in, in order to remain competitive, you’ll understand how important it is for IT companies to constantly adapt in order to thrive.

A marketing agency for IT products and services needs to therefore be extremely adaptable. Trends and innovations change from one year to the next, and sometimes from one month to the next. And the ways in which IT companies market their products and services to consumers and other businesses needs to change in order to meet the needs of an evolving market. In the highly competitive IT environment, advertising can provide companies with a competitive edge and set them apart in a market that is saturated with marketing messages.

Practical experience with tools and strategies

In the marketing industry, the best agencies are those who use the same tools and strategies that they recommend to their clients. In the IT sector, where results are measurable down to the most finite detail, it is important for the marketing agency of choice to be able to demonstrate a practical level of beliefs in their own services.

If you’re looking for an SEO specialist, look for an agency that employs strategies like link building, content creation, and keyword targeting to market themselves. Likewise, if you’re looking for an agency that will market your IT products and services using social media, look at how they employ their expertise in that area using their own social channels.

Due to the nature of the IT industry, goods and services need to be very practical and pragmatic in terms of their ability to come up with simple solutions to complex problems. In the same way, marketing agencies for IT services need to focus on that same level of practicality in terms of their ability to measure and report on results and use campaign data to inform future decisions.

If you’re looking for a marketing agency that has the capabilities and industry expertise to market your IT product or service, you’re definitely on the right track.

We’d love to hear about your brand and what you envision for your business so we can share our thoughts on how to get there using targeted and strategic marketing. Connect with us today and we’ll offer you a free consultation.