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In The Press

Media

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Mel Strutt The West 28.11.25
Breathe before clicking buy
Opinion by Mel Strutt, published in The West Australian

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Press Releases

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July 12, 2024
3BY2 extends sponsorship agreement for SportWest’s membership engagement and event system management

Managed Marketing Service provider, 3BY2, and peak sport industry body, SportWest, have announced their partnership extension until 2026. SportWest is an industry body representing over 5,500 sporting clubs around Western…

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November 27, 2023
3by2 helps sportwest improve their membership communications process

3BY2 is proud to support SportWest in their mission to strengthen and promote the sports community in Western Australia. SportWest has selected 3BY2 as a 2023 sponsor to improve digital…

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September 28, 2023
Pcec signs 2 year extension with 3by2 for managed marketing services

3BY2 is pleased to announce the Perth Convention and Exhibition Centre (PCEC) has signed a 2-year extension of their managed marketing service, 3BY2‘s outsourced marketing offering. After a successful 12…

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Raising the Bar

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1B2A5542
June 11, 2026
Marketing Mistakes: The Little Things Costing Business Owners Big

Got a burning question you want the answer to? Stuck on some marketing jargon? Unsure how AI fits into the future of your business? Just want a straight answer to..

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1B2A5322
June 11, 2026
The Tech Sales Trap: Why Google and Meta Are Cold-Calling You

Hello and welcome back. This week we are tackling something almost every business owner running ads has experienced lately: the phone calls. Google, TikTok, even Meta, all suddenly keen to..

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Managed marketing services
June 11, 2026
The Clarity Trap: Why Chasing Every Idea Is Costing You Money

Hello and welcome back. Episode thirteen. This one came out of a meeting where Mel said something that stuck with me, so much so that I am giving her a..

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Articles

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1B2A5329
September 7, 2026
When AI Eats Search: What Business Owners Need to Know

Listen on Spotify [| Watch on YouTube Episode 01 of Raising The Bar. Mel Strutt is a co-founder of 3BY2, a B2B marketing agency in Perth running managed marketing services..

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b2b marketing strategy
May 15, 2026
Why Your B2B Marketing Spend Isn’t Driving Revenue (And How to Fix It)

We hear the same story from business owners in Malaga and Welshpool all the time: they’ve tipped thousands into a B2B marketing service only to get back reports full of..

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1B2A5739
May 15, 2026
Choosing a B2B Marketing Partner Who Understands Perth

I see many Perth business owners in industrial hubs treat marketing like a massive gamble. You’ve likely been approached by slick agencies from the Eastern States promising to “revolutionise your..

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